Why choose Mobile advertising?
There are good reasons to be bullish about mobile. Unlike any other channel, mobile allows advertisers to get close to the end-user and profoundly influence the customer relationship. Mobile media is evolving rapidly. Advertisers and media industry is increasingly taking account of a bigger and fast-growing mobile market. The world wide reach of mobile phone will be growing from 2.1 + Billion in 2006 to 4+ Billion in 2011. To reach such a huge audience mobile is the only medium. Time spent on mobile phones is increasing significantly, where in an active user spends 15hr/week out of which 12 hours is talking and 3 hours for data services.

As mobile is an interactive mass media similar to the internet, advertisers are eager to utilize viral marketing methods, by which one recipient of an advertisement on mobile, will forward that to a friend. This allows users to become part of the advertising experience. At the bare minimum mobile ads with viral abilities can become powerful interactive campaigns.

Types of Mobile Advertising:
   Direct / Bulk SMS
   Mobile Videos
   In Game Advetising
   Content Backed Advertising
   Wap Sites
   In-App Display Advertising

Direct / Bulk SMS
 Ideal for companies looking to inform their customers about
  new products and services
  greetings on festivals & occasions
  deals & discounts in their current products / stores.
  brand promotions.

 In Game Advertising
 The recent years have seen a rapid increase in the use of wireless devices like Mobile phones, Personal Digital Assistants (PDAs), and Smart phones. This revolution has been crucial in paving way for innovations in related fields like Ad-supported Mobile Gaming, which successfully combines the benefits of advertising and Wireless gaming.

 Ad-Supported Mobile Gaming allows for the delivery of dynamic, targeted and interactive advertisements into mobile content and gives advertisers an important way to efficiently target ads based on demographic and personal profile information.

 Why advertise on mobile gaming platform?
  Highly Targeted -Geo, sex, day/time, carrier, handset, interest, behavior, other
  Wide Reach, Mass Appeal
  Most Engaging and Interactive
  Captive audience
  Uncluttered environment
  Online campaign creation, management, monitoring, reporting
  Always On, Anywhere/Anytime

Content Backed Advertising
 From sections on Astrology, Bollywood, Cricket, Live News, Live Finance, Real Estate, City Guides, Weather updates, Theater and TV show timings, Movie Reviews and more - there's something for every moment of your life on the go.

 Your advertising can be targeted by service, geography, time of day, or by specific user profile. The quality of content and the timeliness of delivery ensures a high read-rate on all channels - translating into higher readability for your ads than probably any other media. Advertisers can use this platform for reinforcing branding as well as generating immediate response through the multiple channels.

Wap Page Advertising
Did You Know: Today, there are more internet connections via the mobile phone rather than conventional internet connections. More and more users are using the internet on their phone. Today, there are a bouquet of WAP (mobile) sites which have been designed to cater to this audience only. Get your presence on these sites.